
We develop comprehensive campaigns that include book
signings, media coverage, on-line reviews and chatter, speaking
engagements, and special events. We also do selective projects
on a scale that authors can afford.Authors hire us
directly or negotiate with their publishers to cover our
fees and expenses. We work closely with publishers’ in-house
publicity departments.
We specialize in non-fiction books, but also represent
authors of novels and books on art and photography if we
determine they have marketing potential.
The primary goal is to sell books, but publicity also
enhances an author’s reputation as a writer and as an expert on
his or her topic. Favorable publicity influences literary agents
and publishers to be more receptive to the author’s subsequent
books. Our authors also enjoy the exhilarating feeling that
emanates from positive book reviews, features in newspapers and
magazines, radio interviews, and appearances on TV.
An author himself, agency founder Jim O’Connor shares
his invaluable first-hand experiences that include appearances
on over 100 TV shows and interviews by hundreds of publications
and radio stations in seven countries.
For a list of the books we have promoted,
click here.
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